everything we know about health and wellness is just marketing
I’ve been riding the waves of the fitness industry for 13 years.
And I do mean waves.
It started when I was the world’s loneliest freshman at Arizona State University and had nothing better to do than spend all of my time at the gym, to becoming a personal trainer at 21, to becoming a self-development writer, to now, as some combination of everything (minus the loneliness) plus a breathwork coach (you could argue it started even before all that at 12 when diet culture of the 90’s and early aughts had me in a choke hold).
In this time, I’ve seen enough trends rise and fall to make your head spin. Different schools of thought prevail, like spokes on a wheel, spinning faster and faster with internet-driven momentum.
Keto, paleo, cold plunge, sauna, red light, greens powder, probiotics, gummies that calm you down, chocolate that revs you up,…
